Quality comes first - To achieve customer satisfaction, the quality of our products and services must be our number one priority.
Customers are the focus of everything we do - Our work must be done with our customers in mind, providing better products and services than our competition.
Continuous improvement is essential to our success - We must strive for excellence in everything we do: in our products, in our services, our community relations, our competitiveness, and our profitability.
Integrity is never compromised - The conduct of our business affairs must be pursued in a manner that is responsible and commands respect for integrity.